Building credibility in sustainability storytelling: B2C brands and the consumer trust gap

As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly.

This session, part of Innovation Forum’s Sustainable Communication and Engagement Series, will look at how consumer-facing brands are building trust by communicating sustainability in a transparent, authentic way.

We’ll explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing.

We’ll discuss:

• What works (and what doesn’t) when talking about sustainability in campaigns and product communication
• How to avoid greenwash and “greenhush” and stay ahead of regulation
• How to measure whether sustainability communication is building trust and changing behaviour

This webinar is for professionals in consumer-facing organisations, including heads of communications, PR leads, heads of engagement, brand and marketing managers, and sustainability/ESG managers, who are responsible for communicating sustainability to consumers.

We’re also building a network of professionals tackling similar challenges.

If you’d like to hear more about upcoming sessions in the Sustainable Communication and Engagement Series or related stakeholder engagement projects, please reach out.