Is a regenerative approach what cotton farmers want next?

Alison Ward, CEO of CottonConnect, and Innovation Forum’s Toby Webb chat in Dublin, while attending Textile Exchange’s Sustainability Conference 2021, about what regenerative agriculture can bring to the cotton sector. They discuss CottonConnect’s 3,000 farm regenerative agriculture pilot programme, how this builds on work developing sustainability in cotton supply chains more generally, and why an approach that focuses more on outcomes than definitions is important.