Do millennials trust brands?

Speaking with Ian Welsh at Innovation Forum’s recent business and impacts conference in Detroit, Meghann Jones, senior vice-president, Ipsos, discusses research into the attitudes and actions of younger people towards business sustainability, and environmental and social issues.

They are joined by a panel of under-graduate and post graduate students from the University of Michigan and Columbia University who debate where they and their peers find information about products, what they trust and why.

Making up the panel: Anya Shapiro, Mayur Bandekar, Connor Larkin and Caitlin Brooke Harris.