The proposed Make America Healthy Again (MAHA) framework could reshape how food is produced, marketed, and regulated across the U.S.
Supporters argue MAHA is overdue. A way to align policy with rising health costs, accelerate innovation, and reward companies already moving toward cleaner labels and healthier portfolios.
While critics warn of higher operating costs, burdensome reformulation requirements, restrictions to marketing freedom, and supply-chain volatility, especially for categories built around legacy formulations. There’s also uncertainty over whether consumer behaviour will shift as quickly as policymakers expect.
This session breaks down what MAHA is proposing. And what it means commercially for the food system:
- How can manufacturers, retailers and producers prepare given uncertainty and constantly evolving standards
- How mandated nutrition transparency could reshape product portfolios and marketing strategies
- Where MAHA creates strategic opportunity. And where it creates commercial exposure
- What will be the practical implications for sourcing, contracting, quality standards and supplier engagement?
What to expect from this type of session...
Main stage sessions, but not as you know them. Because we’re off-the-record, leading experts can speak candidly about their experience with what works, and what doesn’t. At least half the session is dedicated to audience insights and questions to ensure we tackle the big issues head on.
