Maliha Ameen is a marketing strategist and sustainability-driven business
leader with over two decades of experience in Pakistan’s B2B sector. As
Director of Marketing & Sales at Immi Garments Pvt. Ltd., she has
transformed an export-oriented apparel manufacturer into a purpose-led
enterprise—achieving 150 percent revenue growth in five years through
innovation, operational excellence, and inclusive practices. Her
professional foundation was built at ICI Pakistan, where she gained
extensive cross-functional exposure in marketing, operations, and business
management. That tenure developed her analytical discipline, process
acumen, and leadership capability, shaping her data-driven yet
human-centric approach to corporate growth.
Deeply committed to linking profitability with purpose, Maliha champions
initiatives that strengthen gender diversity and inclusion on factory
floors, creating safe and empowering workplaces for women in industry.
She founded a school in Lahore’s Heir Village, now evolved into a
UN-affiliated Global School Program integrating sustainability and
community well-being through clean water, food, and environmental
education projects. In her role as Learning and Governance Chair for
the Entrepreneurs’ Organization (EO) Lahore, she curates
transformative learning experiences that inspire entrepreneurs to embed
sustainability, ethical leadership, and social responsibility into business
practice.
