Regenerative cotton is increasingly demonstrating practical benefits, from healthier soils and improved biodiversity to greater carbon sequestration and more resilient farming systems. Evidence from the field shows more stable yields for long-term fibre supply and new income opportunities for growers.
Yet despite this potential, adoption remains limited. Cost pressures and the rise of ultra-fast fashion continue to drive demand toward cheaper virgin polyester (Textile Exchange). At the same time, farmers face real risks when transitioning, including up-front investment costs, labor intensity, uncertain yields and increasing exposure to climate volatility. Without the right support, the shift can feel too financially and operationally uncertain to pursue.
In this session, we will hear from US cotton farmers about the realities of regenerative practice, and consider what brands, suppliers and other stakeholders must do to accelerate adoption. The central question is unavoidable: will the industry commit to building a fiber system that supports farmer livelihoods and long-term resilience, or continue relying on a model that leaves both people and supply chains increasingly exposed?
What to expect from this type of session...
You’ll hear a step-by-step breakdown of a very focused case study. From concept creation and business buy in; to identification of the right partners and implementation; to understanding impact and ROI. Always grounded in a real-world example, these sessions provide clear guidance and action points to take back to your own organisation.
