Circularity requires more than innovative materials; it depends on collaboration and systems thinking. This session explores how regenerative cotton can move beyond a single input to become a catalyst for transparency, accountability and circular transformation across the supply chain. As the climate crisis deepens, risk resilience strengthens and should be recognised as a core element of circular business value.
But what is the business case for regenerative cotton? The transition required for natural, living systems does not automatically translate into commercial, quarterly frameworks. Regenerative practises carries a premium and complexity short-term, but delivers long-term resilience and value.
Through case studies from CCI, the session will highlight leadership in regenerative agriculture and verified impact. The discussion will explore:
- How can we define outcome-based metrics that link regenerative impact to tangible business value?
- How can partnerships be structured to share risk, build trust and strengthen long-term relationships with farmers?
- What role do brands play in aligning data and standards to ensure practicality while scaling impact?
What to expect from this type of session...
In these in-depth case study sessions speakers share what’s working, what’s not, and key lessons learned, enabling you to take back best practices to your own organisation.

