The PPWR provisions are increasing demand for food-grade recycled polypropylene, and several technologies have proven technically viable in industrial trials. But technical proof isn’t enough. Scaling innovation requires moving from cross-industry pilots to intentional, coordinated implementation. This session examines how brands, retailers, and system innovators are navigating the journey from promising technology to operational reality in flexible packaging recycling.
- From proof-of-concept to market readiness – Understanding what trials revealed about solutions’ technical viability, and the critical gap between “it works in trials” and “it works at commercial scale”
- Collaboration to de-risk emerging technologies – How clear problem definition, aligned incentives, and collective action can navigate bottlenecks (infrastructure gaps, cost allocation, standardization needs) and anticipate unintended consequences
- Advancing flexibles recycling – Concrete next steps for different value chain actors: what brands need to commit to, what infrastructure investments sorting facilities require, what policy support enables scale
Plenary
What to expect from this type of session...
Hear from expert speakers on these mainstage panel discussions as we address the critical sustainability challenges and opportunities within the industry.
