Sustainable Packaging Innovation Forum

10th - 11th March 2026

Amsterdam, Netherlands

Voluntary targets and legal obligations: What does it take to move from good intention to effective implementation?

Plenary
Back to agenda

Ambitious but well-designed sustainability strategies designed can help companies adapt to supply chain and geopolitical volatility, AI integration, circularity, and climate adaptation. Yet, as regulatory frameworks tighten and shift, and market realities differ, a critical gap persists between ambition and effective action.

This session explores how companies can move beyond statements of intent to generate tangible returns on investment from sustainability.

  • Compliance as floor, not ceiling: Are companies treating regulatory requirements as the endpoint, or as a springboard for more ambitious sustainability strategy that delivers competitive differentiation and socioeconomic value?
  • Evolving accountability structures: Is packaging sustainability still primarily the domain of dedicated sustainability teams, or is ownership shared across procurement, regulatory, operations, R&D, and executive leadership?
  • Voluntary frameworks in a regulated world: As mandatory targets proliferate, a look at what happens to existing voluntary commitments and industry-led schemes. Will they complement, compete with, or be absorbed by regulatory requirements?
Plenary

What to expect from this type of session...

Hear from expert speakers on these mainstage panel discussions as we address the critical sustainability challenges and opportunities within the industry.

You might also like...View full agenda